The core essence of Search Engine Optimization (SEO) is all about enhancing the visibility of your business website in the organic search results of search engines like Google, Yahoo and Bing. To achieve that, a business must understand 3 core components – type of content people need, how search engines operate and proper promotions & optimization of your website. Following are the best practices that must be practiced by businesses who aspire to become a digital enterprise and expedite their growth:
1. Keywords Optimization & Indexing
Keywords that are relevant, most searched and impactful ones must be used in your title, website articles or blogs contribute to achieve a higher rank in the organic search results. One must research the right keywords on Reddit – the front page of internet to avoid keyword stuffing. Often, blogs or newspapers attach a brief summary of writings to make it more findable in databases, it is called Indexing.
2. Utilize Untapped Keywords & Benchmark Competition
The keywords can be newly made or similar to the ones used by the competitors in your industry. But if your content include the untapped keywords that others miss out on, it gives your website an edge and boosts the organic reach.
3. Optimize Title Tag for SEO
It is important to include the relevant keywords as early as possible in your content, so it is advisable to include the most important one in the title followed by others in the write-up ahead.
4. Paragraphs with unique points
The resource center including your business’ ABCs – articles, blogs & client testimonials must be structured in a way that it includes excerpts with unique ideas in each paragraph. It makes for an easy read, highly discoverable and inserting keywords is more convenient.
5. Original Infographics
The use of information rich graphical content available for prospects increases web traffic and provides quality leads. Moreover, content must have descriptive filenames, include an image alternative text – it helps the search engine track the image used and hence, improves your rank.
6. Image Optimization
As a recommended practice by the SEJ, your content must include compressed images and light themes for a quick loading landing page, mobile-friendly user experience and low latency. Another option is to have lazy loading built-in where the images load after scrolling down but it hampers UX.
7. Blogging with High-Quality Content
Your blogs with relevant, trending and information rich content can take you far in SEO results. We at, Arslok India, as a digital marketing agency strives its best to consistently publish content in its area of expertise for the incoming prospects to refer and consult us.
8. Internal Linking – Keyword-Rich Anchor Text
The description pages of your website or the landing page must have internal linking to mission, vision, our team and about us sections. For a new web visitor, it is easier to browse through and explore all the required information on your business in a single session. Including keywords to anchor in the various pages makes it more SEO friendly.
9. Backlinks for website
Studies according to SEMRush indicate that backlinks are strongly correlated to a higher Google search rankings. Content with a hook that leaves the reader asking for more like – How To videos, Why Posts, Topicals & Trends are examples with which backlinking to own content or authority websites can be done.
10. Update, Upgrade & Republish Older Blog Posts
Blogs on current affairs or trends must be consistently updated and reposted keeping abreast with the changes going-on. It helps in maintaining a healthy number of business citations as your prospects start relying on your website for latest, credible information.
11. Content Optimization To Maximize ‘Shareability’
As the core components of SEO goes, your content should be = what users want or need. It should be crisp, articulate and succinct so that they may feel like sharing with their community as it builds newer audiences (prospects) for your business
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