A website is like the digital workplace for a business and its importance is literally heightened in a pandemic struck world. Your homepage or landing page is the most important real estate on the website. It should be optimized and coveted because most visitors access your products or services through direct links. That is the first touch-point with a visitor who might be a lead or a prospect client. So the landing page serves as the moment of truth where your business and clients interact for the very first time. Here are the top best practices to optimize the landing pages:
1. Simplified Website Navigation
A website must have an intuitive design that while browsing to a first-time visitor seems obvious. There should not be too many prompts or buttons as the service lines, product catalogues or resources. A business website must be having a crisp, clear & universal verbiage. It can have drop downs, separate pages for details other than ones absolutely required on the homepage.
2. Tight Focus on Homepage
The landing page should be treated as sacred. It is the most effective when it is minimalistic. Think of Google and Yahoo homepages and ask yourself which one do you prefer to search. There should not be too many competing messages for the user’s attention rather it should be focused on the main message. Landing pages with low or no clutter are quicker, effective for SEO and see lesser bounce rates.
3. Imagery and Visual Aesthetics
An ideal website to benchmark your business against is apple’s website. It uses minimal text, high imagery and more icons to explain features. SEO rank is also positively influenced by visually appealing graphic content on your website homepage. Less (text) means more (appeal) to the viewer. It grabs and holds the user’s attention better with a visual stimulus which increases session times, more pages to browse and thus a much higher probability of conversion.
4. Improve Call-to-Actions (CTAs)
Websites often undermine the importance of call-to-actions like
Social media buttons on homepage to share content
Driving app downloads via playstore
Query or contact forms to generate quality leads (gated content – get access by signing up with email)
Join for free or subscribe for weekly newsletter (incentivization)
Contact Us on call or whatsapp
Make sure these CTAs are functional, distinctive from rest of the content and invoke immediate action by the incoming visitors to your website. The key aspects are content, placement and design of the CTA prompt.
5.Website Speed & Optimization
The loading speed of your landing page greatly influences bounce rate, session time and SEO rank. It should be minimized with the best practices and knowing what slows down your website. Minimize HTTP requests to load all content-forms, combine files, asynchronous loading for CSS & java files can be deferred to enhance the speed of your website.
A quick-loading website that is rich in content, right touchpoint information, business’ social media handles integrated enhances the user experience and comprehensively addresses what an incoming visitor is looking for. At Arslok India, we can empower your business with customized solutions for all your digital marketing and branding needs. If you’re looking for the same, reach our team of experts now.
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