Any marketing campaign’s success is measured by certain metrics like conversion rate, clicks & impressions but it is known to everyone. What makes any local SEO or PPC campaign on social media platforms successful? How can your business enterprise adapt and implement these must have elements in your future campaigns? Are you present in multiple locations within a region and want to create awareness for your brand outlets, stores or footprint, let us explore how it can be done with minimal spend and maximum returns.
Arslok India has a team of expert professionals who are sharing their knowledge in this article. Read ahead to know the secret ingredients to make your local marketing campaign successful, as per a recent report from MarTech Today:
1. Listing Management for Higher Discoverability.
The fundamental pillar for an impactful local marketing is to claim listings on portals, search engines, discovery platforms and relevant blogs. Restaurants and hospitality related businesses must be listed on social media, Zomato, GoogleMaps, Dineout and TripAdvisor etc. with their most updated contact details, working hours, locations, offers. This helps in getting discovered, become more credible and better engaged with the prospects around the area of your business. More listing helps in better distribution of content with the help of aggregators, publishers and local influencers with great reach.
2. Effective Local SEO for Brand Awareness.
Local SEO practices are a vital force that drives awareness primarily in and around the city or location of your business. SMEs must take note and include local tags in their social media posts, website keywords and title of blogs or articles. Look at how Arslok India uses categories or tags in each of its blog pieces: Best Digital Marketing Agency in North India, Marketing Agency in Ludhiana. Using these keywords as hashtags in Facebook or Instagram posts enhances the reach and visibility for your business in online directories. It aids in lead generation, higher traction and active followers for your product or services on offer.
3. Optimized Landing Pages with Best Practices.
We extensively covered how to optimize your website landing pages and why it works like a charm for local businesses. Local landing pages generally include tracking of news or PR events that feature your company, brand and citations by news or media agencies for any employee or customer. Having ABCD content on your website and social media (Articles, Blogs, Client & Employee Testimonials & Discussions). It helps your brand to humanize your business and makes it more share worthy. An ideal landing page would include the following:
Quick Links for FAQs and ease of navigation
Intuitive design and minimal CTA buttons (limit to contact for query, subscribe us and lead support)
Social Media integration & links to review sites like Google My Business, iMaps
Trackable map pins for location, store-front photos, contact email and phone numbers
Mobile friendly UI/UX design for website
4. Reputation Management for Higher Credibility.
A local business must have ample positive reviews on google business account and an increase in ratings can be achieved by incentivizing the employees dealing with the users or buyers. Some stores, salons, eateries, clinics, coaching institutes or service providers’ motivate the shoppers/visitors to write positive reviews for the services extended. It spreads the word-of-mouth awareness, enhances reputation and gives a layer of credibility to your business. Negative reviews must be addressed & followed-upon soon, and sentiment must be tracked using marketing automation tools to practice social listening.
5. Paid Search and Social Media for Boosting Engagement.
Paid media campaign be it search, display and social can be done with greater control over your digital marketing strategy. Native social ads can be used for geographic precise targeting across Facebook and Twitter. Google’s promoted pins are significant in connecting mobile customers and driving offline conversations on digital flash sales, loyalty programs and incentive schemes. Customized campaigns for awareness in underperforming areas to boost sales by consistent engagement on earned media i.e. social media handles.
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