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Jul 17, 20202 min read

5 Strategies to Grow Your Business With Google Maps

Google Maps is a great boon when a user needs to quickly search a listed business nearby. Are you a verified business on google maps yet? What information does a user get when searching for your business or that category on a search engine? Every local business must have a verified listing on google maps to be ranked higher in search results, be more discoverable, approachable and generate quality leads. Here at Arslok India, we can help you understand the best google maps related strategies to be leveraged for your business growth:

1. Set-up Google My Business Account

It is free, convenient and intuitive to set-up an account and update your complete business profile on Google Maps. It helps your business be more discoverable, adds credibility and generates web-traffic in the form of prospects. The details required for setting-up an account are as follows:

  1. Name of the business, G-mail & a password

  2. Business category, location, service areas and contact information

  3. Finish and manage the listing


2. Manage & Verify Your Listing Consistently

After logging in, verification of the listing can be done by

  1. Postcard by mail (take 2 or more weeks)

  2. Other methods like phone or email

Further, it could be managed by adding other details like website, hours of service, business description and later on it can be edited for multiple business or store locations after you have claimed it as an owner.

3. Claim & Optimize My Business Profile

However, it is still incomplete if the profile lacks other relevant information which an incoming customer might look for. It is vital for business owners to claim the listing. Also, optimization can be done by adding more relevant information such as:

  1. Fill out whole profile details – comprehensively as relevancy increases your local ranking

  2. Mark as temporarily closed in non-business hours

  3. Flag inappropriate or misleading google reviews

  4. Add standout HD photos of your business facility

  5. Posting news, updates or any special offers

  6. Proactively responding to customer queries and google reviews

The checklist on optimization would be covered in our next blog.

4. Leverage Google My Business Insights

Once your listing is up, you must track the web traffic as a result. This gives you clear insight on the scope of further optimization of business profile. It has various control parameters that show search trends by demography, proximity, session details and can be sorted by other metrics for advanced analysis. Google map listing can lead to a much higher click rate, leads asking for directions or resources and increased website traffic that translates to higher sales revenues.


5. Use Your Website to Rank Higher on Google Maps

Business enterprises who add their website along with the listing have an added advantage as it leads to organic traffic via search channel. Website adds more credibility to business search results as it hosts your case studies, client testimonials and business overview.

Arslok India can help you in further optimizing your business enterprise’s digital presence on Google Maps and increase your local SEO rank. Reach us for queries.

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