Before you hop on to the bandwagon of paid ads, sponsored campaigns and complicated SEO practices; you could follow these best practices on lead conversion right away. These are recommended by Neil Patel, a digital marketing legend who brings in huge traffic on his blog. At Arslok, we follow similar strategies on generating leads that convert and translate into business from a variety of sources.
1. Frequent Posts on Medium and Q&A Websites Like Quora
If you post on platforms rich in user-generated content, there are high chances you land up qualified leads. Format and structure may vary from portal to portal, but the eventual objective is to create a pool of leads that convert from the incoming web traffic:
2. Higher Content Discoverability & Distribution on More Platforms
SEO works in a dynamic manner. Most businesses benefit from sharing the same content across their social media platforms. The more the channels, the better distributed it is with a higher rate of discoverability in search results. Since search and direct visitors are the top source of web traffic. Top recommended practices to convert the incoming traffic are offer value-adding cheat sheets, strategic tactics and growth hacks relevant to your industry.
3. Guest Speakers & Third-Party Collaborations
For a new business to consistently post great content, you should reach the credible experts for their opinion or quotes on a trending theme you’re working on, inviting them to podcasts, interviews or webinars gives an edge in terms of access their followers too. Collaborating with crowdsourcing websites for content, featuring public mentions of your content or product works also works like a great source of recommendation.
4. Feature Influencers and Expert Roundup
Followers really admire fireside chats with business leaders, known faces who shape opinions and influence masses. These interactions are usually shared by them on social media. It leads to the following outcomes that enhance lead conversion for you.
Social dialogues on periodic interaction series
Discussions on trends relevant to your industry
Build rapport and relationship with peers
5. Point Based Giveaways on Social Media
It is often seen that giveaways do not create much buzz until it is gamified via a contest based on a point system for 10 for sharing, 5 for tagging and 2 for mentioning your friends in comments. And then the rewards could be given to the highest scorer. It looks fair, systematic and generates decent visibility on social media platforms like Instagram stories, Facebook events or LinkedIn polls.
6. Live Video on YouTube, LinkedIn, Instagram or Facebook
Going live can appear intimidating once but it really helps in an increased watch time and your interaction with the prospects leaving a scope open for word-of-mouth referrals or looking for registrations on summits and events relevant to your sector. It can benefit your business hugely when you want to share across a comprehensive product offering catalog, brand launch, contest rules or logo unveiling for better engagement.
7 OnePress Social Locker for Premium Content
It is an effective tool by WordPress that enables you to restrict any valuable content on your website or blog. It hooks the incoming prospect and they could open or access it only after unlocking it. It could be done in many ways like by sharing your post/article or voluntarily sharing personal details like e-mail or location etc. It is also referred to as Permission Marketing by Seth Godin. One of the underrated ways to seek and create a lead database by offering them something valuable.
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