Facebook is the most widely used social media platform by small businesses (SMBs). It hosts the highest number of daily active users (1.7 Billion as per Statista) globally and the most active users belong to India (270 million). It is a great opportunity for digital enterprises to connect, engage and target the relevant audiences on facebook where they spend at least 40 minutes per day. At Arslok India, we can help you with understanding the best practices and 7 most effective ways to utilize facebook for business growth:
1. Engagement via Digital Footprint: Lead generation
Facebook is an excellent medium of generating traffic for your website if your business posts relevant content for its followers. CORE (Consistent, Open-ended, Relevant, Edutainment) posts help a business in retaining the existing followers and customers. In fact, they might share your posts with good content with their friends, it builds more awareness and adds a newer lookalike audience to your page.
2. Campaigns: Brand Awareness for New Audiences
Sponsored campaigns are run by a heavy majority of B2B businesses to reach audiences that fall in their target group. FB for business allows pages to build a custom audience based on certain identifiers like demography, likes & dislikes, interests, following and lifestyle habits. It can either be set up in an ad account while creating specific campaigns or added to target from an existing customer database. This lookalike audience is targeted by means of paid ads, boost posts for higher reach and engagement with unique accounts that become your business’ quality leads.
3. Facebook Ads: Web traffic by paid promotions
Ads are a great source to generate traffic for blogs or websites, drive app downloads, run a reward contest, build buzz for a new product launch or announce an incentive scheme. The use-cases are infinite but they ought to be used with experience in optimizing budget, A/B experiments and a definite call-to-action to guarantee a decent ROI in terms of sales conversions, query form responses or quality lead database.
4. E-Marketplace: Social Commerce
Facebook allows live videos, shoppable posts, banner ads with pricing and feature sets for small businesses to attract prospects via their business page. Very soon, social commerce i.e. shopping online via social media would become a norm as both instagram and facebook are coming up with a dedicated shopping tab like FB has closed groups or marketplace for P2P or C2C shopping transactions.
5. Social Listening: Grievance Redressal & Customer service
A happy customer stays with you and may tell no one but a dissatisfied customer leaves you soon and tells ten people in their social circle. FB comments or messenger queries must be addressed as soon as possible to ensure their grievances are addressed, concerns are resolved and businesses stay aware of the customers’ pulse.
6. UGC: Turn followers into customers
User Generated Content or UGC helps a business in bringing maximum engagement. It can be done by running a contest for instance a giveaway, tagging friends etc. or using a like gate to give access to quality content only to likers of the page, sharing or collaborating for review and blog posts by top customers and involving with other pages. It helps in converting regular followers to loyal customers when you reward them with gratification and rewards.
7. Page Insights: Retain, grow & engage audience
Facebook page insights are the best source of analysis and tracking how your posts are performing. What is the channel that drives maximum traffic of leads? What is the net increase in followers’ week-on-week or monthly? What type of content and what time is most suitable for posting etc. are a few basic concerns readily addressed by these insights.
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