1. Your Potential Customers are Online
According to a Nielsen survey, Indians spend an average of 4+ hours on their smartphones online which is well above the global average. The urban users are even more glued to their screens. Not a minute goes by where we go offline. It is a great opportunity for businesses to leverage their potential buyers’ attention. Digital presence for a local business is almost inevitable now-a-days.
2. Builds Awareness of your Business
Digital Presence means having a business page on social media platforms like Facebook, Instagram or Listing Platforms like Google Maps, JustDial, Quikr etc. It helps your business in an immense way by boosting awareness, enhancing reach and visibility to a lead who is looking for a particular product or service nearby.
3. Generates Valuable Leads
Let’s say you have a sports accessory retail outlet. If you don’t have a digital footprint, you rely only on the incoming customers. But you can create a pull for new buyers by getting your business listed on visibility websites or platforms like Sulekha, AskMe, JustDial etc. It will give you new leads who could buy from you as now they’re aware of your outlet location, contact, offers and goods available.
4. Higher Conversion Rate & Increase in Revenue
Social Media activity and digital marketing efforts in the form of sponsored advertisements can lead to a higher conversion rate from leads to buyers. It can contribute to your monthly revenue significantly. A little investment in the digital activity can produce impactful outcomes for your local business.
5. Get to know your Target Users better
An interaction on social media apps with your regular or frequent customers can help you in understanding their needs and aspirations better. Let’s say a restaurant creating polls on their Facebook page about their guests’ favorite dish from the menu. Or a bar posting offers on its Instagram page every week to attract more footfalls as a result.
6. Digital Presence = Customer Connect + Loyalty
A user who stays connected with your business would most likely become a frequent visitor to your store. As salons or boutiques often ask their customers to check-in on their social media accounts for an instant discount. This gives them a sense of gratification and they return soon as they feel valued.
7. Cost-Effective Marketing
Digital Marketing is very economic if done the right way in incremental steps and can benefit your business greatly. It can have a noticeable impact on your customer growth, revenue and thereby profits. At Arslok, we provide guidelines and consulting on digital marketing, lead generation and practices on sales growth.
8. Equal Business Growth Opportunity for all
Online marketing gives you a level playing field with deeply pocketed players selling in the same market. Small players can easily challenge the status quo with their digital activity, great reviews and referral schemes via their social media pages. It adds a layer of credibility and draws attention to your business.
9. Measurable Results for Your Investment
The investment can be measured for proportionate growth in terms of results or outcomes which are known as KPIs – customer growth, increase in sales revenue per store, web traffic, engagement and thereby growth in monthly or annual profits.
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