If you own a small or medium business locally, social media is the place to be. Digital presence for a business is not just a consumer touchpoint anymore but an alter ego. Your social media posts define your brand, create awareness, build credibility and loyalty to potential buyers. Social Media Marketing is all about leveraging the best practices on social platforms like Facebook, Instagram, Youtube, Twitter, Quora or LinkedIn etc. and reaching your customers where they spend most of their time.
At Arslok, we enable you with consultation on digital best practices for your business’ growth. Let us consider how different businesses can leverage different platforms to build customer databases and grow sales with our help. Here is a list of businesses (non-exhaustive) with top 3 platforms they can use to mature your digital presence.
Industries, Manufacturing, Software, IT Hardware → LinkedIn, Quora, FB Marketplace
Healthcare, Restaurants, Pharmacies → Youtube, Facebook closed groups, Listing platforms
Retail Chains, Shopkeepers, FNGs (Fancy & Novelty Gift Shops) → WhatsApp Groups or Broadcast lists, FB page or community
Boutiques, Salons, Travel Agencies → Instagram pages, IGTV videos
Artists, Bloggers, Freelancers, other businesses → Pinterest, Instagram TV, Youtube
Every platform has its USPs and benefits for a business type. Listing the top practices and tips to be followed on each media platform to build a strong digital footprint.
Facebook – It is the largest platform in terms of active users, average time spent and content engagement with users across age-groups. It offers business pages, sharing media files, documents, text and industry-specific content for the followers. Consistent posting, collaborating and featuring user-generated-content (UGC) can really boost page or group engagement.
Instagram – It is a great platform for posting pictures, videos, stories or polls relevant to your business and especially suitable for millennials active on IG. Hashtags boost the reach of topical posts, DIY videos, occasions and festivals to constantly involve your followers. A great source of inspiration from growing SMBs in your relevant industry.
Youtube – Allows video and story content, it can be a great source to organically reach your potential buyers. It greatly contributes to wide awareness, outreach campaigns and leverages the rise of snackable video content that is quick to consume by viewers.
LinkedIn – Professional communication, peer-to-peer networking, hiring talent via job postings and employee branding are some of the great benefits offered by LinkedIn. Businesses often underestimate its power as a social media for advertising but it is a boon for the B2B sector to connect and communicate where there is least clutter among other media platforms.
Quora – Q&A format allows you to be comprehensive in explaining your business idea and workings. It is one of the best sources of growth, customer acquisition for new businesses and startups especially in the Edtech, Fintech or Social welfare sectors.
WhatsApp – When you personally know the users, they can be communicated via whatsapp groups for offers, contests, sale alerts, referrals, invites, conveying personal information or festival wishes directly to them.
Other Platforms – Generate leads, engage users and get them hooked to your offerings on
E-commerce marketplaces like Flipkart, Amazon, JioMart, Indiamart etc.
ProTip for all platforms
SMART Goals – Specific, Measurable, Attainable, Relevant & Timely Goals for social media activity across all platforms
Consistency – Scheduled posts on a fixed rota, different formats but coherent, sticky content for all your posts
Know Your Audience – Post the content according to your audience’s response, likings and preferences. It establishes a great connection.
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