Change is hard to attain. It puts you in an uncomfortable territory but often change brings a positive outlook; be it at an individual or an organizational level. As often talked about in the industrial circles, we are now living through an era of VUCA – Vulnerability, Uncertainty, Complexity and Ambiguity; especially after the pandemic outbreak. But it can be dealt with a resolute will to be a better version of the business we run. Bill George proposed VUCA 2.0 – Vision, Understanding, Courage and Adaptability to deal with an unpredictable business downturn.
Let us discuss how you could save your business by taking incremental steps on your journey to become a Digital SMBs. As a business, it starts right from being present digitally to going totally paperless or completely digital in the name of digital transformation. Here are some quick ways in which you could safeguard your business by going digital because your prospects are online:
1. Business Listing – Search-engine, maps and B2B e-commerce
Your store or plant or outlet must be listed on a search engine, Google and Apple map with a location pin. It boosts visibility, enhances leads and gets a higher SEO rank for the business. Listed business generated inflow of customers even during the lockdown. Imagine your mixer-grinder broke down and you want to purchase a new one – You’d google for nearby registered dealers and check for availability. Sale made only if you’re online.
2. Owned Media – Consistent Activity on Social Media Platforms
Your business must be present on top social media platforms as suitable to your customer and product type. A local business that posts content regularly on its pages would have better engagement, user loyalty and higher reach to prospects. Offline sales in a lockdown state were dismal, so what stops you from getting in touch with your leads online? Anyway, Social Commerce is the next big thing after e-commerce as Facebook and Instagram are no less than a marketplace.
3. Aiming Higher C-Sat Scores via Online Reviews on Aggregators
If your business is present on JustDial, Indiamart, Sulekha, glassdoor or other established aggregator platforms for businesses, it is imperative to have positive user reviews. Testimonials from happy consumers on your website or these platforms is your earned media spotlight. Maximize it as it can convert your prospects to buyers soon.
4. Business Continuity Planning – Leverage Technology for Connectivity
Productivity tools and collaboration software must be procured to facilitate seamless remote operations for your workforce in an unprecedented situation like Covid-19. A VPN can not only lower your total cost of operations as you procure legacy hardware but keeps your operations ongoing. A cloud-based security system or cloud-based collaboration system like Cisco Meraki kept a lot of businesses running.
5. Being a DIGITAL SMBs
In the true essence of becoming digital for your business could be beneficial and meaningful as it stands for:
D – Discoverability
I – Insights Oriented Business
G – Global Footprint
I – Innovation
T – Transactions
A – Accessibility
L – Learning
SMB – Security | Mobility | Blitzscaling
(Source: zinnov.com)
Why Worry? Arslok India has got your back!
We can enable you with the best practices after Covid19 and empower you to go digital on a path to quick recovery. Reach us for all your digital marketing and sales analytics needs.
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