Leads are your business’ qualified prospects who could become your customers and contribute to your growth. They are extremely important to sustain and thrive any business where it belongs to B2B or B2C segment. Marketers depend on a host of channels to generate quality leads to be pursued by their sales team. But quite often these sources may not lead to an encouraging conversion rates so let us deep dive into the top 5 strategies to generate leads organically for any business with lower web traffic:
1. Lead Generation from Website Homepage
A business website often leaves the first impression on a user. It is a moment-of-truth where one is interacting with your business digitally. Few practices that must be adopted on the website to generate qualified leads are:
Appealing Call-To-Actions (CTAs) like Contact Us!
Gated Content: e-books, industry reports or white papers after capturing email & organization details
Quick links, FAQs section for ease of navigation and UX
Where do you need help?
Just send us a message & we will call you back!
2. Links to Events & Webinars in Your Content
Pinned Articles, Blogs, Client Testimonials and Discussions form the ABCD of your website content that can be leveraged to boost your reach organically. When you start including links for upcoming events or webinars hosted by you, it creates buzz amongst the targeted leads which can be accommodated via urgent registrations, free entry via referrals to their network.
Blogging in collaboration with a Subject Matter Experts
Knowledge Transfer Townhalls for followers
User Polls on social media
Promoting and linking valuable or premium content on recent posts
3. Social Media & Google Sign-in Options
This option of social media or Gmail sign-in helps a business to create a database of leads or followers in the most organic manner without much effort. This contact list could also be used to target them via emails or social media profiles. It could be a part of either the query form, job openings, offering premium content on social media or registrations for the upcoming live events, webinars. There is a clearer understanding of user persona via lead’s social media activity.
4. Make Them an Offer They Cannot Refuse
It is a proven fact that more leads can be attracted by means of using powerful headlines with action verbs, in the subject line while emailing or any web blog’s engaging title and a click-worthy video on social media. These practices really translate to a higher ranking in search results with an optimized content that includes social triggers like free weekly newsletters, short-term offers or discounts on premium content via webinars.
5. Outreach Program using Social Media Platforms
A business could always start an outreach on platforms like LinkedIn with InMails, credits on urban company (Urban Clap earlier) and using Mailchimp for e-mail databases already available. This could be done manually first and then it should be upscaled with MarTech tools like Adobe’s Marketo or LinkedIn Sales Navigator to nurture more leads. There are tons of other tools available with sophisticated offering, but they come at a hefty price. As a business, you might consult a local digital marketing agency for consulting and recommending best practices for lead generation in context to your business.
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