Social Media is the digital twin of your business enterprise. Any business that is present on Facebook, Instagram, LinkedIn or Youtube is there to engage with its prospects and convert them to clients. What helps a business to measure if a social media campaign worked in its favour, it uses certain tracking metrics called social analytics. Every social media platform has its set of engagement buttons for its users and followers.
Facebook – Likes, Comments, Shares, Reactions, Views, Profile Visits
Instagram stories – Forwards, Mentions, Vote / Poll results
Twitter – Engagement, Retweets, Likes, Followers
Youtube – Likes & Dislikes, Views, Watch time, Subscribers
LinkedIn – Reach, Reactions, Comments, Connections
Pinterest – Pins, Saves, Shares, Views
What do they signify?
As the name goes, these are indicators of the engagement any post or content gets on your business’ social media profile. They highlight the level of human interaction with the content posted across platforms. These signals strongly influence the SEO rankings, page mentions, increased reviews and decrease bounce rate of the incoming web traffic.
What are its benefits to your business?
It drives traffic to your website blog, SM posts, shares especially boost the reach on every platform whereas comments drive engagement amongst followers. If a business regularly posts relevant content, it drives traffic from the target demographics as a result of social media campaigns and paid promotions. Social Signals also provide you link juice which improve search engine rank, increase in awareness and repeat website visitors. The impact is seen as top ranks on google search results that leads to more traffic and higher conversion into sales.
How to track & enhance social signals organically?
Every public social media profile provides page insights on a weekly, fortnightly and monthly basis. While everyone raves about the direct benefits, there is a host of indirect advantages of getting higher social signals for your business’ online marketing campaigns.
CORE (Consistent, Open-ended, Relevant & Educative) posts across platforms with varying media formats like graphics, gifs, videos, polls etc. and content type as per social media calendar
Measuring your business reach via tools like Google Analytics, YouTube Academy, Page metrics on Facebook & Instagram. Vary and experiment post timings, hashtags, content type and media to boost the reach to unique profiles
Social Listening: Track the engagements on your posts via comments and concerns by prospects or followers and address each one of them at the earliest, it ensures higher credibility, positive reviews and better reach
Strong social presence of a business in terms of a higher number of positive reviews on Google Maps – business account, listing platforms; employee opinions on networking platforms like LinkedIn & Glassdoor
Focus on onsite & offsite elements for a better SEO rank: Web blogs with guest authors, expert interviews, client testimonials on onsite channels and CORE content on social media with the use of graphical images, embedded videos elevate your content
Facing issues with SEO or social media engagement? Reach us for consulting on all your digital marketing needs, analytics for your online campaigns and sales training. Our experienced team of experts can provide a curated solution for your business.
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